The mission of any company is to add value which is defined from the customers' point of view. We audit the business processes and refine the business model to identify maximum revenue. We help identify effective branding processes that address the challenges of the new attention economy.

Today, most corporate value is intangible with financial assets accounting for less and less. We provide a total value model, once an ontological audit has been achieved we produce a sophisticated model of value distinguishing between financial and intellectual capital, human, social and structural capital and their component sources. At this point a realistic risk assessment can be produced.

Most organisations suffer because they confuse systems, which can be controlled from the outside such as computers, manufacturing and business processes, with systems that are innately autonomous such as people, organisations and customers. The two domains are very different and many corporate problems, sometimes terminal, stem from failure to recognise the difference. We audit and clarify the two domains.

Corporations need a vision of what they intend to become, an ideal self. We clarify visions and integrate metavisions so everyone is aligned and working together. We help turn vision into reality through a seven step process that has stood the test of time.

We distinguish between individual knowledge and organisational knowledge, which provides the capability of the company. We audit the learning and knowledge-creating processes that are the essence of innovation and sustainability. We help raise knowledge, its creation, management and effective application to a new high level to drive the business forward.

Corporate processes may generate wealth but are only sustainable if people inside and outside the company feel right. We help enhance climate and reputation. We clarify corporate values and help turn them into behaviours that strengthen the organisational brand. By aligning the behaviour of personnel a business is experienced as authentic.

We understand ICT systems and the real meaning of shared services. We review needs, governance and decision making. We carry out programme and project risk analysis so that the investment made are realised. We provide impartial advice on the opportunities and challenges of Web2; the semantic cyberworld that is revolutionising the way business happens and people live.